In order to be able to find real success for your company or in your career, your need to understand what makes you, uniquely you. Only then can you shine your brightest.
Growing up in a family of educators, I always wanted to be a teacher. I loved the idea of working with kids and helping them to discover their talents and become the best "them" they could be. Also, working in a family of educators, I was encouraged to be anything BUT a teacher. So I tapped into my other interest - knowing what makes people tick - and I went into marketing and advertising.
Over the past 20+ years I have helped my clients clearly define and understand their target markets, understand their unique differentiators, and go to market in a way that will achieve their organizational goals. I am currently the Marketing Director for LAK Group, an organizational consulting firm that provides outplacement, talent management, leadership development and career coaching services. We help transform careers, cultures and organizations.
In addition, I am putting all my experience to work in a very rewarding way that ties back to my education aspirations. I work with our clients who have been displaced from their jobs, remind them of their wonderful and unique talents, and help them become the best "them" they can become. With the goal of having them be able to write themselves into their careers in the way THEY want.
Timeline
Account Group Director, Versant
As an Account Director, I was responsible for all facets of the client relationship as well as overseeing the development of the marketing plan and implementation. Responsibilities included:
Retention and growth for assigned clients
Strategically guide and direct digital, marketing and advertising plans
Review all work prior to sharing with client and provide input for improvements
Oversee execution, analysis and optimization of plans
Manage budgets, contracts and fees
Provide pro-active leadership that encourages all teams to perform to the best
Brand Manager, Aurora Health Care (now AdvocateAurora)
Led brand management and creative development for select business lines (women's services and all service lines at Aurora BayCare). Day-to-day activities included:
Development of strategic communication tactic plans that accomplished product marketing goals and objectives
Led development of all creative including television, radio, print, collateral and digital ads, and ensured final creative aligned with the Aurora brand
Vetting, selected and managed production partners, managed internal creative teams, and ensuring teams delivered on time, on budget, and on strategy
Worked with product marketing team to present creative direction to service line stakeholders and obtain approvals
Account Supervisor, Laughlin Constable
As an account supervisor, I was responsible for knowing my clients, understanding their businesses, and working with our internal teams to develop marketing plans and implement them. Responsabilitites included:
Retention and growth for assigned clients
Strategically guide and direct digital, marketing and advertising plans
Review all work prior to sharing with client and provide input for improvements
Oversee execution, analysis and optimization of plans
Manage budgets, contracts and fees
Provide pro-active leadership that encourages all teams to perform to the best of their ability
Marketing Director, LAK Group
As the Marketing Director at LAK Group I put my 20+ years of experience to work helping to grow the business by raising awareness of what we do, and drivng prospects through the consumer decision journey. Some of my responsibilities include:
Development and implementation of comprehensive policies and programs related to marketing, communications and advertising
Development and implementation of all marketing strategy and plans
Development of KPIs and analytics and reporting process in order to demonstrate marketing ROI
Development and oversight of brand standards, positioning and brand voice ensuring consistency in all communications
Career Consultant, LAK Group
As a Career Consultant at LAK Group, I work with the clients in our Outplacement program to help them best respresent themselves and their skills in the job market. Some of my responsibilities include:
Resume review and development
Talent and motivation
Assistance with personal website development
Inteview coaching
Bachelor of Arts, University of Denver
Major: Communications
Minor: Psychology
+ Dean's List
+ Captain of Swim Team
+ Order of Omega Greek Honor Society - President
+ Golden Key Honor Society
+ Gamma Phi Beta Sorority - Pledge Educator
Proudest Accomplishment
Helping companies and individuals grow and become the best they can be.
Education Highlights
University Of Denver
BA in Communications, Minor in psychology
Interests
Running
Running is my therapy. I've run 2 marathons and 2 half marathons, looking forward to what is next.
My Family
Our boys keep my husband and i busy with all their sports. My stepdaughter teaches 8th grade math.
Results
1
Life i love
3
awesome kids
2
Marathons completed
Skills
email marketing
5
CRM
5
budget management
20+
internal communications
8
competetive analysis
15
digital campaign development
12
website design and development
12
Branding
20+
campaign development
20+
marketing
20+
advertising
20+
Account management
20+
Questions & Answers
What tools do you use?
I use social media as the main tool to promote LAK Group.
Our website is built on WordPress.
I tap a great, small agency named Pellizzi & Co. to help me with SEO work, creative and digital campaigns and our website redesign.
I use a site called Oriel to work with my Outplacement clients.
Describe your greatest accomplishment.
This is like picking your favorite child, I can't pick just one!
Overall, my greatest accomplishment is my family. They truly are the center of my universe.
In my career, my greatest accomplishments are:
* Helping businesses grow by clearly defining their brands and their target audiences and going to market in a smart, efficient way.
*Helping people get through one of the toughest times of their lives and come out on the other side better for it.Â
Who are your main influences?
My parents were the biggest influences in shaping who I am as a person and what I wanted to do with my life. And now, my husband and children are my biggest influences.
Why did you choose your profession?
I was always interested in what drove people to make the decisions they made. Being able to put that to use to help companies and individuals grow drew me to branding (organizational and personal), marketing and advertising.
